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User Acquisition Specialist
About Now You Know

Now You Know is a publisher of online courses, allowing people around the globe an easy and fun way to acquire new skills.Our technology allows us to publish “hit” courses at a high rate: We collect and analyze data at scale, simultaneously evaluate topics and predict their business viability and market fit. Topics that meet our criterias are matched with relevant experts, turned by our content team into online video courses and then distributed across multiple media channels.  

Backed by a strong ensemble of investors, Now You Know is well positioned for rapid growth within a booming e-learning industry. We are seeking a full time user acquisition specialist to join our team in Tel Aviv.

Description

As a UA Specialist at Now You Know you will plan and execute online marketing campaigns on a variety of digital media channels and identify the best actions and channels to drive high-quality users and revenue for our online courses. In addition, you will be involved in the continuous improvement, development, and optimization of our prediction technology, as well as play a key role in course publishing decisions.

You will have the opportunity to grow the company's presence in all key performance marketing channels as well as establish new ones. You will be a critical part of the marketing team, work across multiple products and have a direct impact on the company's core operation.

If you are a passionate and creative individual who likes working with people, data, and technology, with a meticulous approach to solving issues within a fast-paced environment, we want to hear from you!


Responsibilities
  • Plan, execute, manage, expand and optimize performance-based marketing campaigns

  • Conduct A/B ad testing, reports and analysis to improve performance.

  • Research and identify trends and opportunities.

  • Collaborate with our Design and Content teams in order to develop and execute successful campaigns.

  • Manage and optimize campaign budgets to ensure the highest possible ROI and KPIs.

Requirements
  • 2+ years of hands-on experience with B2C paid campaigns management on Google and/or FB at a high scale.

  • Experience with other acquisition channels (such as DSPs, Native, other search/social channels) is an advantage

  • Ability to work independently and manage multiple initiatives and priorities

  • Analytical skills and experience working with large sets of data and numbers.

  • High level of English.

  • A self-starter with strong multi-tasking ability and close attention to detail.

  • Passionate about the Online Marketing field.

  • Bachelor’s degree (BA/BS) in exact science, marketing, business or other related fields - an advantage.

Apply
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